The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands



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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Page: 337
Publisher: Kogan Page
ISBN: 0749454776, 9780749454777
Format: pdf


To Jean-Noël Kapferer, one of the authorities for the marketing of luxury brands in Europe, it is most important for luxury brands to communicate with their consumers, e.g. Thanks They should think about the competition because the market is full of different strategies. Break the rules of marketing to build luxury brands. Essentially, wealth managers are oftentimes selling their investment services to the same luxury market, so they can take note and learn how marketing schemes of luxury items hit their mark. Four Seasons Air - a brand extension. Their motivation to buy these luxury brands has its roots in the more complex Confucian values and demand for social recognition, and the growing influence of Western values… Luxury market in The general believe is that China's auto sales in 2009 will continue growing from the 9.38 million units sold in 2008, break the 10 million barrier, and overtake the US as the world largest market (LI, Fangfang, GONG, Zhengzheng, and XIAO, Ma, 2009). London and Philadelphia: Kogan Page. Position the You really need to give out more effort on endorsing luxurious brands. To stay in touch with them and update them online and offline. And details are more looked upon before you start to create endorsements in various platforms. Basically it is essential for the brands to use the many possibilities The Luxury Strategy: Break The Rules of Marketing To Build Luxury Brands, London: Kogan Page, 2009.